Elvis(s) IS Alive! and Running a Muck on Segways
So, the agreement with the previous company was that “Rule 1 of OOH club is”: I’m not really supposed to talk about the stuff I did. Bit weird I know.. Can’t delete it out of my head or anything.. Anyway, the way I figure is, if it’s on YouTube; It’s open game! So here is something I had the pleasure of costing out. It was a street promotion campaign promoting the DVD release of Anchor Bay’s Elvis: The Series. We had guys dressed as Elvis, put them in Segways, and they rolled around all over the place handing out flip books of Elvis doing his move (the Shake; Not the sandwich eating..!), and obviously were photo ops for many pedestrians out there. Lime Media was hired to execute and it was a pretty well received one overall. Had a lot of those flip books in the office, so me and my co-workers chucked them at each other. What else would we do with them? Anyway, enjoy it! May be one of the only “Mr. Christian-Involved” campaign I’m going to post; allowed or not.
Flexible Digital Touch Displays = Foaming at the Mouth
Kidnapped from Wired.com
Busy boggy day. We are now going ahead a couple of years to the future. Speaking of the futurisfic ongoings (and before some Candians come down to smack me upside the head), here is something that is truly cool and will be revolutionary in the Digital Out-of-Home/Digital Signage industries; a digital display that is flexible and with touch capability. We just have to think the picture above and make it, oh, I don’t know.. 40″ or so larger? I think that sounds about right. The thought and potentials of Flexible Placement in combination with the Interactivity factor? Truly “foam” worthy. The U.S. Army invested about $44 Mil so far to research this technology, so you know it will be coming to the consumers’ way within a certain amount of time. Usually takes awhile for military tech to emerge into our daily lives though… But wait; if you call today, you can find out what companies like HP and Samsung are working on! HP is working on with the same group that is working on the Army project; obviously researching the consumer display applications and potentials. Samsung is working on applying Flex displays into their mobile phones. I’m scared to think how much this will cost at the beginning, and apparently it is at least 3 years away, but considering the “earth-shattering” effect Flex displays would have on the DOOH/DS And our daily lives; 3 to 5 years doesn’t seem like a long wait at all. Hey! Google Maps can actually look and feel like a map! Marker-sized Net PCs and mobile phones. Video chat/call simply by rolling the display and click. Navigation screens on the car windshields; not projected. Applications seem endless.
By 2020, I have a feeling we will see these Flex Touch Displays Everywhere. We’ll see, but I’m marking the date starting today.
Great Point of Purchase Displays / Horrible Website
I’m being a YouTube bandit these days, and ran into this fantastic in-window/see-through POP display; not sure what to call this really, and wish the content could be shown on both sides.. The displays below are brought to you by Modernistic Inc. (No; again, I’m not getting paid for this..no one’s paying me actually.. sad), and I believe they are also behind the Virtual Best Buy Standee (Mr. Flanigan??) that is getting a lot of press and discussions going in the recent days. Both are “Modernistic” in indeed, and I love everything simple, modern, and futuristic looking, so these two fall right in line with the type of things I like. What is Not so “Modernistic” is their website, which is “lame-nistic”… Hey Modernistic; hit me up! I would love to redesign your website to match the awesome technologies and warez you guy are pushing. Anyway, enjoy!
PLEASE: Stop watching at 1:42 Mark of the video. This is not to be served as an ad!
The guy’s arms’ pretty stiff, but pretty cool regardless.
Google Gone Out-of-Home
Dug this up from the “Tube” today. Here is Google’s Out-of-Home campaign in Germany promoting their online video service. Very “low-tech” and the creative is pretty simple as well considering it is for the king of web search, but it certainly seems to get the point accross, and would deem this a success in just looking at the people viewing and interacting with it. This is ever-changing content if I ever saw one. Keep sending us that Google cash!
To be a Vertical Digital Signage, or Not to be a Vertical Digital Signage, That is the Question; – Christian Shakespeare
Pic Source: Engadget
No. This post is not about some Elizabethan tragedy, but rather a simple question posed to me by Paul Flanigan of the blog, ”Experiate,” a.k.a “Master of Brand Comm” at Best Buy. Question posed was:
“wondering what the preferred orientation for DS is in a store. Horizontal/Landscape, or Vertical/Portait? And why?”
Then I replied:
“I’m going with Both:depending 1st on the space for the placement then the creative, although Horizontal is def. more common.” Paul replied back with the “catch” of the question;
“but if you had a choice, all things equal, which would you use? why?”
Oooh, he just made it a Lot tougher in 14 words… especially considering what I am used to is the Horizontal setup in terms of Digital Out-of-Home networks. Had to think about this one and go back to basics / make it relate-able to what I know / my likes and dislikes. First, I know this is a question that has been asked a lot before. Second, I also know that there are far more knowledgeable people on this subject whom have tackled / answered the question related to this issue. What seems to have resulted through all the discussions and thoughts seems to be the preference for the Horizontal layout/setup of Digital Signage; for the most part that is, and also realizing that not All signage and networks are setup in this manner. So, one must assume that the Horizontal setup is the agreed upon layout. Then I asked myself, “Why is this?” Like I said, out of the 27 or so networks I worked with, and more networks I know of are set up in the horizontal manner. Is it because the TVs in our homes are also horizontal and we don’t want to trick up the viewers’ eyes, or attention? Is it because the creatives / information looks or fits better? Or maybe, a little bit from column A and a little bit from column B. But ultimately, this can’t be, as we know the Vertical setup can communicate just as effectively as the horizontal.
Media such as posters, wall postings, handouts, or what have you all worked as mediums of communication and these all have a vertical layout (as do some digital signages). I can’t give Paul a definite or scientific reasoning behind why the more common horizontal setup is used, or why it is considered “better,” but I guess I can share my own perspective on this. From my point of view; if all things being equal and I had to chose one, I would go with the Vertical setup. I always liked the way computer screens are setup and looked in a vertical manner. They are also better when scrolling of the page is involved. The newspapers and book I read are also printed in the same manner. In this sense, I think readability and information flow can actually be better in a vertical layout, and it is actually the format we are more used to in this sense. Of course, this is taking away the TV factor, but I’m under the impression that DS and DOOH is try to separate as much as possible from “TV” in many senses.., is it not?
As I stated to Paul before (and taking the whoosy way out), at the end of the day, I think both layouts definitely have a place, but if I had to choose one; I would take the vertical because of one (or two) issue(s). We’re going back to the issues related to Content Development & Changing the Agency Metality/Perception of and on DOOH. It seems that within the “circle” of DS /DOOH (at least in the “circle” of Twitter), people know what makes good content and what does not regardless of vertical or horizontal screens. On the “outer rim” though, it seems that re-purposing of TV creatives (ads or otherwise) is still the preferred and “convenient” method of content creation. Simply put; going Vertical could force people to rethink the way content is budgeted and created, and somewhere in the middle of all this, not only may the industry finally get some real/serious brainstorms and production budgets to make the content more relevant and effective; but also change the way Digital Signage and Digtal Out-of-Home are perceived overall. I guess who can always go the the experts to create your content as well, but I believe these potentials are the best, and perhaps one of the only reason why I would choose the vertical layout compared to the commonly used horizontal setup; again, IF I had to pick one.
Particularly related to BestBuy’s case (and this I was not asked about), I would also choose the vertical layout because I think you can get the same, if not, similar capabilities as the horizontal setup, yet fit more information such as product shots, or specifications, and all this info may read easier/better. When Touch Digital Screens become more feasible (and they will eventually), and the interactivity factors such as scrolling and having the ability to comparison shop/have multiple results become more critical; I also think the vertical layout may work better at stores like BestBuys. Yes, we are trying to “get away” from the perception of being just TVs outside of the home, but I think what we are really trying to get to is being in the middle of having the perception of TV + the Interactivity/Instantaneous-ness of the Web actually. At least this is what I see as the ultimate goal / future of DS and DOOH industries.
If someone could give Paul and myself a better and more “scientific” reason(s) to why the Horizontal layout is utilized more; Great! If you disagree or find this blasphemous; Even better! I like being a “rebel without a clue.” It would serve as proof that the free world and thinking still exists somewhere out there somewhere anyway.
Going Social, Mobile, User Created Content, Digital Out-of-Home (any other “tag words”?)
(Provided by DailyDOOH.com : I was told to "jack away" this photo)
So with DSE finished and those whom attended finally starting to get over their hangovers (from the Expo, and otherwise), a lot has been covered by various sources, and with great success. One thing that struck me last week was a screenshot I saw from the Expo. It was the perfect inspirational shot in terms of thinking about how to illustrate the use and integration of social media, mobile media, and Digital Out-of-Home. A little “Tweety” bird chirped, and the photo on the left pop into my attention. Surprise, surprice.. Look who integrated Social, Mobile, and DOOH; LocaModa; You know? The company that “seamlessly extends brands to large consumer audiences by connecting them to additional screens, mobile phones, and social networks…” (per their website), and the recent winner of the DOOH award? Displaying at DSE was a perfect place to show the potentials of integrating these medias into the DOOH / Out of Home worlds. Here is the case in point where user created content can really be used to engage the viewers. As I write this, something else was made aware to me, as apparently, LocaModa and Danoo already started to test a partnership between the mobile and DOOH world in a serious way, and many of screens couple of months ago. The details are on this PRelease LocaModa Campaign Reveals Most Interactive US Cities. I also stated to the person who forward this to me to “keep exploring the mobile options: as I said, this (mobile and DOOH) is a natural marriage between the medias I think. Touchscreens are still way too expensive and due to the screen placement factor (which will always exist in DOOH), mobile will have to be used as the channel of Immediate Interaction for the foreseeable future. ” That’s some sort of fancy talk, especially considering it’s coming from me under the spell of cold medicine. This is certainly not anything fancy or new for the “insiders,” as even I worked on campaigns that incorporated mobile and DOOH / OOH for years. But the point is, social and mobile media certainly has a place in the Digtal Out-of-Home / OOH world, and is not some sort of gimick as some may think. Social, mobile, and DOOH /OOH medias can truly work together to create some interesting content, and really engage the viewers to feel like they are Part of the message, not just the Targets of the messages. I see this not as a option, but an eventuality in the sectors, where gaming (“notorious” for its ability to engage the user / viewer; one of my favorite pasttime) will also be an important factor as the industry continues to evolve. As the integration and content strategies continue to evolve on these fronts, it will only help to capture more eyes; and fingers as well I guess.
Disclaimer: Justoutofhome.com does not represent, nor is paid by DailyDOOH, LocaModa, or Danoo; Although they probably Should be now. 
“What We Have Here is a Failure to Create Good Content and Placement” – Christian “F. Kennedy”
So by today (3/2/09) most “industry insiders” know that Tesco TV, considered one of the ”OGs” of Digital Out of Home, is indeed and officially shutting down. This is actually not “new” news, as this was foreseen by a few folks with the insight and knowledge on the matter. Not going into the journalistic detail here, as there are far better articles on this subject. What I will state is that there were couple of different reasons / theories on why the demise of Tesco TV occurred, but I read something that aligns with what I also and truly believe to be the reason for the destruction of this European DOOH monster: quality of content and placement. Yes, I’m back here to do my part to shed light on the importance of these two IMPORTANT factors; especially with content quality… AGAIN! Did I mention that the blog sixteen-nine.net is one of the blogs I personify with the most? Well, I did, and I do. Mr. Dave Haynes’ “Tesco shuts down retail TV, confirms crappy concepts don’t work” pretty much states what I would have and saved me some typing strength, so you should read it, amongst the other more “formal” articles on this subject. It’s really BIG news.. What really hit home was the following:
Bagging these big. mass footprint stores for ad or promotion networks would seem like a really great opportunity, but if the screen placement and content plan is flawed, and the capital costs to roll the thing out very large, it’s a very risky venture.
Indeed… It seems that many are still having a difficult time “multi-tasking” on these two issues, but realize that BOTH are just as important as IT stability / flexibility, dwell time, and measurability. In fact, I’ll go further in saying all 5 factors need to be strategized, planned, and executed in sync with each other; otherwise, you simply don’t have an appealing Digital Out-of-Home Network (Ad ones, or otherwise). Media holders: stop pitching your networks and “wares” for a sec; time to go through massive reviews of your networks! If it doesn’t seem up to par; go to the people / companies who will get your networks up to par. There are tons of ‘em on Twitter to start with. If not, you will simply be the next ones on the firing line. Ultimately, if your network is not thought out fully, what you will have is a “failure to communicate..;” to your audience that is…
We’re All at the Digital Signage Expo: Via Twitter that is! “Content Day” through @DailyDOOH’s Tweets
Twitter’s great for many things, and it is also great that many involved in Digital Signage / Out of Home are Tweeting about the 2009 Digital Signage Expo. If you are like me; you are not in Las Vegas this week. But why pay for the ticket, the hotel and the plane ride, while also risking a serious hang-over and some Blackjack money; especially when you can get a backstage pass to all the critical events and happenings from straight from Twitter! No, honestly, I might be a bit jealous that I can’t attend this year, but thanks to some good peeps, it sure feels like we are all there. Personally, I was very much interested in what would come out the one of the first events at DSE that was to be Content Day.. As I Twitttered today, it didn’t seem like much was accomplished for the most part, although two presentations / and some content sounded like they Really stood out from most and were Excellent. Did the message about the importance in content for DOOH get through? That remains to be seen, and I have my reservations… But here is “Content Day” brought to you by DailyDOOH.com. Thanks guys, and Great job so far!
- Le DailyDOOH arrivee Las Vegas
- Not surprisingly an early rise in Las vegas, looking fwd to today’s content day enorrmously (some gr8 speakers lined up)
- DailyDOOH is online, front row at Content day, sitting next to, on my left Bill Gerba and Manolo Almagro
- Richard Lebovitz has officially opened the content day with a brief iintroduction. It’sa full house w/folks standing at the back of the room
- Laura Davis Taylor is moderator for the day and is now on the podium
- I don’t understand this first presentation
- this is a good idea – several companies showing how they would have pitched if there was a brief for a Samsung NC10 notebook advert
- Julie’s advert was much better than the first one but could probably have been half as long – again scarily played out bit like a TV ad
- so far have not been that impressed with any of the 3 adverts – typical agencies who have not though this thru FULLY
- i’m sorry but some of the content we have seen has been truly awful
- Please let this be the last !!!! Thank god it is. Laura is back on stage, summarising the 4 creative briefs that we have seen
- Unless this day improves I am going to take the BLUE PILL and hide my head under the pillow
- PLEASE- if the audience listen to some of the advice being dished out here, content is gonna be set back another 5 years
- THIS IS NOT TELEVISION
- Manolo writing more detailed post covering the 1st session ‘DSE 2009 “Content Day” Session: Interpreting the Creative Brief ” we believe
- Bill Gerba is up next – looking fwd to this one ’7 Proven strategies for better digital signage results”
- put your important text at the beginning and at the end
- pre-order, repetition, alliteration, the rule of ’3′
- taglines = keep em short and memorable
- top 10 slogans of the 20th centry just been shown on screen!!
- craft a call to action – a call to action should be on the screen all the time (could NOT agree more with this|!!!!!!)
- use google Adwords to help you craft calls to action
- fontogtaphy 101 – don’t mix font types, don’t use ALL CAPS, don’t stack lines
- now Bill is talking about color – of course he means C.O.L.O.U.R
- getting the hang of timing – don’t let motion interfere with readability of comprehension u only have a few seconds for glance media
- fade and blast are better than motion based displays like ticker for rapid identitifcation of items (we SO AGREE = spot on)
- layout – composing a shot (in the western world eyes move from left to right top to bottom)
- ooh contentious = multi-zone screen
- even a 15 second clip can be broken down into two x 7 sec and 4four x 3.5 seconds
- lots of good ARTISAN content being demo’ed here
- this is a masterclass of how one should go about content
- Our first full story of the day is up from Manolo ‘Interpreting The Creative Brief (Or Not)’ see http://www.dailydooh.com/ar…
- Phil Lenger is up after these guys – he’s co-founder, boss man at Show and Tell productions. Last we heard him was in Paris and he was good
- Phil is talking about theory and philosophy of great content
- network owner needs to take responsibility for hw / sw and content – let the advertiser do the ads of course
- elements of content = advertising, branding, information / PSA, entertainment, ambience / environmental
- we disagfree with phil’s vview on tickers )they just lazy)
- teh goal of your network is to be compelling SOMEof the time NOTall of the time (laughter from the audience)
- the meat should not repeat
- the experience curve is an interesting way to look at how to create loops of content
- Bill Gerba’s 7 Proven Strategies for Better Digital Signage Results and Phil’s How to Develop a Great Creative Strategy were best of the day
- How to rate the day? well thoise two PPTs alone were worth the entrance fee we suspect. The day was moderated well BUT ..
- … there were far to many mediocre presentations.
SUPER duper Graphics!
In relation to the last post, the “masterpiece” that was The Day the Out of Home Display Advertising Earth Stood Still, I wanted to show off some Supergraphics today. As a general definition for Supergraphics, supergraphics.com states, “Large-format digital printing of fleet graphics, vehicle graphics, banners, floorgraphics, p.o.p. displays, wall murals, window graphics, signs and more.” Ok, that’s fine. My ultimate point is, are these SO obtrusive that they need to be banned? Empty, used up, boring wall? or at least some color and creativity on the wall? Obtrusive, maybe… Causes accidents, or an eyesore? Depends, but I doubt it. I will admit, many are not done well, but if creativity and consideration for the environment of the placement is well planned, it can be a great media. There has to be a “happy-medium” with this issue of the ban… Here are some good Supergraphics:
This is at center stage of the ban. Statue of Liberty an eye sore?? Hmmm…
Judge for yourselves… I’ll be answering all the hate mail. 
The Day the Out of Home Display Advertising Earth Stood Still
I recently became aware of a possible ban on Out of home / Outdoor advertising out in the Los Angeles area, and became highly interested in the details of this subject. To think that some of the critical Out-of-Home advertising options may be banned in L.A., a Top 10 and number 2 DMA in the advertising world within the U.S., is simply not something to lightly. That is, especially if you are in the OOH world, whether you are an agency, strategist, media holder, and even an advertiser. I started digging.
Come to find out, there has been a “silent war” going on against outdoor billboards and digital signage for years. Some may have been aware about all the resistance to these media for years, but for myself, it is something that is something I just recently realized, and was eye opening. As I stated, this “war” has been going on for years, and not just in Los Angeles or California, not just in a few states, and not even just in the United States; it is apparently Global!
April 2008, according to Reuters’ Mystery Shanghai billboard ban irks ad companies, Out of Home /Billboard commercial advertising in most forms were suddenly banned in the commercial capital of China, Shanghai; to the confusion of many, I might add. The reason? Well, here’s what the officials in China stated in terms of a similar ban in Beijing. Yes, apparently they are banned in Beijing as well.
Authorities in China’s capital Beijing last year launched a crackdown on billboards promoting luxury housing, concerned they would fan resentment among less affluent residents.
Leave it to the Socialists… Another case: according to Billboard ban in São Paulo angers advertisers by the International Herald Tribune, ALL outdoor advertising in Sao Paulo, Brazil, one of the most populated cities in Brazil with a population of 11 million, has all been banned since January 2007. The reason? “visual pollution.” The result of the vote was 45 to 1 in favor of the ban, and the sole one vote, Dalton Silvano stated:
“I think this city is going to become a sadder, duller place,” said Dalton Silvano, who cast the sole dissenting vote and is in the advertising business. “Advertising is both an art form and, when you’re in your car or alone on foot, a form of entertainment that helps relieve solitude and boredom.”
Oh, it doesn’t stop here. The New Zealand Herald’s Fashion designer slams proposed billboard ban tell a story of a woman who owns a building where the government told her it was ok to have the billboard on top of her own building when she purchased it, but changed their tune in proposing a billboard ban. Ms. L’Estrange-Corbet states:
When I bought my building it had a billboard which the city council gave permission for many years ago … here’s the registration plate … No 479 and the rent from this contributes largely to the mortgage,
Suddenly, I find a group of city councillors want to put an end to the CBD having billboards … without any good reason and any plans to reimburse us for loss of revenue.
As I said, proposals on bans in terms of billboards and digital billboards is not just going on in L.A., or just even the U.S.; it’s going on in all corners of the world. In the U.S., states like Connecticut (at least on the freeways), Arkansas, Alaska, Hawaii and Maine all have bans, with California now looking to slowly, but surely follow. I am not sure if there are any other states in the U.S. that should currently be on this list, and some of you out there may say, “those states are not a big deal in the advertising / DMA- sense..” True. After all, Alaska is one of the most beautiful places in the world, but where are you going to get impressions from? Polar bears? (kidding!) Trust me, I hear you. But one thing I know about the U.S. is that what starts as a small snowball can become an avalanche quite quickly. As you know, California is perhaps one of the most popular and “pressed” states in the U.S., and the potential ban there has already gotten a lot of press and some heated discussions on blogs / websites. What if the ban goes through in L.A. / California? Do you not think officials in Chicago (which I have been told by a trusty source that it is also potentially in the works), Philly, Dallas, San Fran (also in Cali), Boston, Atlanta, and D.C. (don’t even get me started on D.C.) won’t follow suit? After all, it’s great press for the politicians and some quick votes at the expense of media holders / advertisers. One of the comments I read on this issue already states:
And more power to them. The digital billboards that are being put up are garish eyesores. There resolution is low and many ads simply don’t read. In a city dependent on driving anything that pulls the eye from the road is a bad thing. Our neighborhoods blend residential and commercial. This isn’t Las Vegas or Times Square. Thanks for letting me know who to support.
I am not even going to list all the different sites and groups that are dedicated to the Anti-Billboard / Outdoor advertising movement. “Google it;” there a lot!, and another fact I did not realize until researching for this post. With the foundation set, now may be the time to get personal.
Those who know my background know I am a New Yorker. Not born here, but certainly bred here. To the left; this is the Donna Karan billboard, supergraphic; whatever you want to call it, that I have seen my whole life. It doesn’t make me want to suddenly go rush out and buy her designs, but I can say from an artistic point of view, and especially in terms of advertising, it is beautifully and tastefully done. It shows her connection and passion for New York City, the city that brought her up. Do you know what would be behind this large “billboard”? An ugly worn out wall! If you ask me would I rather see a nicely designed ad, or a large used up wall, I would answer the “Ad” without even blinking an eye, regardless of whether I’m in advertising, into her brand, or the wall is digital or “analog.” One of the reason that people keep bringing up about the California issue is that “it is distracting to the driver / causes accidents, especially the digital signage ones…” To this I say, I have driven past this particular DKNY ad numerous times without a single accident; I’m not the best driver either. I probably tripped over on the street more than even getting close to an accident around there.
Related to this point, let move a few blocks up to Time Square, the awesome Mecca that is the greatest and world-famous example of Outdoor / Digital Out-of-home / Digital Signage advertising; my source of inspiration and energy in my life overall, not just in my advertising life. I have driven through Time Square HUNDREDS of times literally; including playing “chicken” with the crazy cab drivers, and yup, still NO accidents there either. (Knock on wood.) Listen, I haven’t seen studies and research related to this topic, and I Certainly don’t want anyone to get hurt; especially for the sake of advertising. But could it just be that the issues protesters and politicians are trying to connect to Out of Home advertising is a matter of simple mathematical probability? That more car accidents occur in L.A. because, oh, I don’t know; EVERYONE drives over there??? Maybe of those many drivers, there are some crappy drivers? I might be talking crazy, but thought I would throw this out there…
The point of all this is that 1) in the current doomed economy, there are certainly FAR more pressing issues than billboards and digital signage. If it is a matter of “life” over advertising, I would choose Life over advertising any day, but Show me the proof. I have yet to see a strong case. 2) During my inquiry, a point was also raised that “it’s only for digital signage, not the old traditional billboards..” This may be so, as I also think it is more geared towards digital signage, but what does that say? The traditional ones are less effective as they are less “eye-catching”? If someone in the brand or agency side thinks a bit deeply on this issue, they can sure reach that sort of conclusion. That’s Not good and true either, as there are some GREAT billboards out there as you see on my other posts. At the end of the day, what if traditional billboards are some how also included in this ban? 3) For industries, companies, and all the employees within them to all meet their demise for the simple sake of politicians getting some votes is truly going down a dangerous path. What will be next? In-location networks seems to be fine for now, but from my personal experience, I remember that an Anti-Drug campaign offended a parent at a retail store, because she thought her kid was too young to see that ad, and the ad had to be pulled. An ANTI-DRUG campaign! This may be a remote / minor example, but what if some politician states that In-location networks are negatively affecting the consumers somehow…? There go in-store / location networks as well. What about mobile billboards, or street cart advertising? I don’t think I have to go down the list here…
If this ban happens, this could really leave the out-of-home, digital out of home, and billboard industries; bascially the foundation of Out-of-Home advertising, at the “mercy” of the vote-hungry politicians. Some on the Out-of-Home and Digital Out of Home Advertising sides stated “Freedom of Speech” as a defense, and I’m actually not sure if it’s that either, or goes that deeply. If it does, it is certainly not only the OOH /DOOH industries’ worries, as this can impact the entire advertising world eventually. But one thing I do feel that I know is that these politicians seem to want to demolish several industries and some great people within it Forever for the sake of being elected into office for one term. Can the U.S. really take out an entire industry in this economy? All this may not happen today, and probably not even tomorrow; but maybe someday. That “DAY” could be sooner than you think, and this side of adverting and media could potential come to a complete halt.
