Posts filed under ‘Billboards’
Out-of-Home Media: Advertising on the outside of NY Subways
If you live or have visited NYC, you know the subways are a bit bland looking on the exterior. Now, here is a Great option as part of your Out-of-home advertising campaign / plan. Never done before in NYC! (well, except in the 70′s /80′s: and it wasn’t advertising, and many Krylons were sacrificed.. I call it art!) The NY Transit’s budget deficit loss is soon to be our gain! I do believe the History Channel (and their agency) has made the first purchase, but it’s still not too late to look like a “hero” in front of your brands or clients. You want millions of impressions a month?? Well, here it is!
Strapped for cash, New York City’s Metropolitan Transit Authority is now selling advertising space on the exterior of its subway cars.
It’s Baack! Out of home media Optical Illusions Part II!!
That’s right!; I love it, and I KNOW you do as well. Some more eye candy for you to check out during the coming weekend. Call it Out of home media Optical Illusions, OOH creatives, Out-of-home campaigns, crazy rant of a mad man; call it whatever you want, but I just call it “good ol fun for everyone.”
AIS’ “Stronglas” OOH campaign: It can stop trains!
McDonald’s Bus Stop: “I’m lovin it!”
Jontex Out of home campaign
Pringles OOH optical illusion truck: It’s so hot; it’s on FIRE!
Not sure who this is, but it’s opti-licious!
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That’s one BIG bag!
Spinning the wheels
Earth Quake Awareness Campaign: That’s JUST dangerous.
And that’s it for now! Proof that there are some VERY creative individuals in the Out of home media industry, and look at all the “added-value” impressions these brands are getting online as well. I hope you enjoyed!
Rub your eyes!: Out of home Optical Illusions
Some may have found the last post about Sina, Focus Media, and Google a bit ominous, and perhaps, rightfully so. It’s the weekend; Just Out-of-home is going lighter with this one, and in the constant search for cool concepts, here are some examples of how Optical Illusions (some not) are being used in the out of home industry around the world.
Sina.com + Focus Media: Paving the way for Google to run over Out of home Media
For some time, it has been the general sentiment here at Just Out-Of-Home that sooner or later, online media and out of home media would some how eventually converge. This is not some Nostradamus-esque prediction either; we know a lot of the creatives, especially designed for digital signage, are similar (if not the same) formats as those used in the online advertising biz. Another is the fact that most digital signage & networks are indeed connected by the Web (at least in the simple sense), and there are also web-based content management programs popping up like crazy these days. The connection between online and out of home may be a destiny as with this combination, advertisers will be able to hit consumers EVERYWHERE!!; at and out of their homes. Indeed, a potentially lethal and undeniable media mix in the near future. Lastly, no media has shown the ability to collect, record, and report accurate data more than online media, and out of home is still in its infancy in terms of research / data standardization, and perhaps online companies can bring in a fresh perspective and speed up the process.
Well, this concept is actually coming to fruition as Focus Media (a GIANT in the Chinese out of home company) released the following statement:
Focus Media Holding Limited (Nasdaq: FMCN), China’s leading multi-platform digital media company, today announced it has entered into a definitive agreement with SINA Corporation (Nasdaq GS: SINA), a leading online media company and value-added information service provider for China and for global Chinese communities, that SINA will acquire substantially all of the assets of Focus Media’s digital out-of-home advertising networks, including LCD display network, poster frame network and in-store network.
And here is the “small snow ball”… So, do we think the Web demi-god, Google, will stand idly by while their Chinese counter-part makes such “Checkmate in 3″ moves? Well, here’s the answer
If you clicked on the link, you will see a one of Google’s Patent Application. Yeah, it’s long and perhaps boring; but in sum, Google seems to be looking into making the same moves as Sina did recently. AdWords-like system + Digital Sigange? If this is the case, this may have huge implications and effects on the out of home industry; implications and effects that will have to be thought about very deeply. What we do know is, where ever Google has gone, they have had a good market share (maybe not the Gphone…), and most of the times; Just simply Dominated! With the Google’s “think tank” and their bankroll; one has to wonder what the out of home media landscape will look like post-Google; mergers, buys, and a graveyard of companies unable to compete are all certainly possibilities. Great for the companies / stakeholders getting bought out, Scary for the others. We may not have to wonder for too much longer… Google still beat analyst earnings expectations recently, while the current reality of the out of home space is that it has also gotten hammered along with everything else. We saw 2009 as out of home’s year of consolidation, in companies and methodologies; But add Google into the mix?
The “small snowball” that turned into an Avalanche…
Ricoh goes “Green” with their Digital Signage / Billboard
Just Out-Of-Home is a friend to the planet earth, and a fan of all things in Green Tech land. Here is a “why didn’t I think of it first?”-moment. According to nytimes.com, the Japanese office equipment maker, Ricoh, is setting an example for everyone else by installing the first “Green” digital signage EVER in Time Square / Eastern U.S., 2nd in the U.S., and 3rd in the World; all powered by 64 solar panel, and 16 wind turbines; reducing CO2 usage by approximately 18 tons a year, and saving about $12k to $15k a year in Con Ed bills! Just Out-Of-Home has two words for this; “Just Awesome!” Now only if power can be generated from the freezing cold… Hey Titan Worldwide; are you listening??
