LisaJ
Digital Signage Forum

Thanks for the comment. Yes, one of the consistent message I try to put out through the blog, and is my personal belief, is that “Integration” is key, where medias need to “bounce” off each other to engage the consumers out there. Many still strategize and plan their campaigns where they still consider all the medias as different entities (as an example; online media companies / agencies / internal divisions, then “tradition,” then “DOOH / OOH” and so on). I guess in a sense, this is rightfully so, as we will always have the need for Expertise in each media, but at the end of the day, I think we also need to start thinking like a Brander, where there focus is to see ALL the different and available media, see which are relevant to the message(s) they are trying to communicate, then dedicate the budgets accordingly / in an “even” manner to create campaigns that sticks. I keep bringing up Sony in this blog; not just because I have worked on their campaigns the most, but also because I’m always impressed in the way they evaluate the media space, and utilize them. They still remain as one of the best branding media experts I know in the advertising space; they learn very quickly and asks the right questions, but are also good at giving the “benefit of the doubt” when new / emerging media is concerned.

At the end of the day, there is still a lot of “separation” out there in chasing the “new & hot” media; this will never work, and I’ve tried to steer away from this type of mentality in my career, granted it might have not been that long. (I’m not an “expert” by any means like some of the others in twitter and blog lands) In terms of Loca’s activities with the involved parties; I told Jayne this before, but it is activities like you guys are doing that is setting the up the plate for the next evolution in media, regardless of how simple, or complex. I also want to say (manage expectations) that it’s certainly not the “end game” of everything, But the ability to cover integration between mobile, web, social and DOOH (oh, And gaming) Will be a powerful form of integration, engagement, and media. Love to meet up next time, and bring Jayne down as well. Love to see the person behind the Twitter face. Have a great day Stephen! It is actually decent weather-wise in NYC today.

Someone that really and actually gets paid for representing them?? Thanks! Would appreciate that! Alas; I’m a NYC boy, and they are a San Fransisco gal.

Best,
Susie

Thanks for the kind comment! Yeah, maybe I’m “overtly” selling myself on this page..? Anyway, glad you’ve been enjoying the blog / posts, and it’s been great connecting with you on Twitter as well. Keep on trucking and talking! Have a great week!