And the 2009 Award in the Mobile Category Goes to… Sprint
August 25, 2009 at 4:11 pm 1 comment
Via Gesturetek.com
Recently, the closet artist and designer in me led to a growing interest in the art of Data Visualization. It turns the usual bland data and graphs that we all run into as business professionals day to day into artistic visuals that are far more pleasing to the eye as well as attention getting. They are all over our media these days, from TV to online, and now, in the digital out of home / out of home words.
When the first of the new Sprint Network advertisements came out this year, the ability to show many different data in a fun and exciting way; there was no doubt that Sprint understood the effectiveness of data visualization, and the capabilities of them. Sprint utilized motion graphics and data visualization as their basis for their campaign and used them incredibly well. They started to roll them out and blasted all the media with its goodness. “Welcome to the Now Network.” Some examples:
Of course, the discussion is not complete (at least in this site…), if it does not related it to the experiential marketing, mobile, out of home, and / or digital out of home world. The initial thought when these commercials aired on TV was “”how well or great this would work in these four medias…”
Well, it seems that Sprint and the agency thought the same way, as Digital Signage Insights covers in its Inwindow Outdoor Launches Sprint Interactive Storescapes, as well as well as GestureTek’s work. Between these two: the overall campaign is a culmination of what is possible today in the D / OOH, Mobile, and interactive worlds, and an absolutely stunning use of media, content, integration strategies, and ad planning and buying to hit us in all senses.
Whether Sprint and their Palm Pre can beat out the duopolies that are At&T / Verizon, and the IPhone / BlackBerry is yet to be determined (and probably still not doable at the end of the day unfortunately..), but with such a great campaign; there is no doubt Spint has turned some heads and gained at least some market share from the two-headed monsters.
So far, in 2009: the award in the mobile advertising category no doubt goes to Sprint and their agency.
Entry filed under: Brainstorms & Campaigns, Content, Future of Out Of Home. Tags: Content, data visualization, Digital Out-of-Home, GestureTek, Inwindow Outdoor, Mobile media, motion graphics, Out-of-home, Sprint Advertising campaign, The Now Network campaign.
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web design | June 4, 2010 at 3:31 pm
Thanks for the inspiration. I was searching to get the artistic juices abounding already again. It seems in art or architecture we tend to get “writers block” of sorts. Inspirational pieces, such as in your column are what I charge from time to time.