GOOGLE “Out of Home” at work
August 4, 2009
Various sites are buzzing about the new Google Out-of-Home advertising campaign which is focused on getting Microsoft Office users to switch to GOOG’s online business communications and applications. What seems pretty significant is that Google; notorious for its lack of marketing and advertising, seems to be starting to open up their Very large wallet slowly, but surely. Not sure if the lack of marketing and adverting strategy derives from their strong brand and market dominance; both of which were pretty much organically built up so far, but with their numerous applications / services, and factors such as the rise of Microsoft’s Bing, it is certainly good to think that Google can finally be perceived as an actual sales target instead of being an “untouchable.”
The campaign, themed “Go Google,” is being held in New York, Boston, San Fran, and Chicago markets, and will have daily creative switches (what a headache for AdOps 
). A great by-product is that the vinyl being used as the billboards will be recycled to make products such as shopping bags, which is good to know. This is not just an Out of Home campaign either; more of an integrated campaign, where online (https://sites.google.com/a/googleapps.com/go-google/), as well as Social media (@GoogleAtWork) are being combined in the overall campaign as well. Effective media integration / mix is always a welcome strategy here.
Whether Google will be able to take on Microsoft in the Office suite war is yet to be seen, but at least the least; Google’s marketing strategies seems to be shifting in a manner that is beneficial for the advertising, marketing, and branding worlds.
Entry Filed under: Billboards,Brainstorms & Campaigns. Tags: Google, Google appsatwork, Google Out-of-Home Campaign, Microsoft, multi-media integration.
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