LEGO Augmented Reality: Totally AR; Totally DOOH/Retail Marketing

August 2, 2009

Growing up on LEGOs and still collecting them here and there; the LEGO brand has been some thing that is near and dear. The “Augmented Reality: My Kind of Reality” was one of the most read post in this blog by far in just a few days (thanks to all the readers!), and it’s pretty obvious that people really like this media technology in terms of how the content is delivered as well as its potential in many different fields of marketing and advertising.

Anyway, @metaioUSwas kind enough to tweet an Excellent example of the message the previous post tried to convey (thanks you very much also!), which was Augmented Reality’s potential in the Digital Out of Home / Out of Home spaces in addition to the other media / advertising spaces. Anyway, without further a due; watch how LEGO is utilizing AR in a retail store. Perfect example of Augmented Reality meets DOOH!

Entry Filed under: Brainstorms & Campaigns, Content, Digital Signage Software & Solutions, Future of Out Of Home. Tags: Augmented Reality, Digital Out-of-Home, LEGO, Point of Purchase, Retail Marketing.

4 Comments Add your own

1. links for 2009-08-04 « Through the Looking Glass | August 4, 2009 at 10:13 am

[...] LEGO Augmented Reality (tags: gpjinsight augmentedReality Dogear-Nation) Possibly related posts: (automatically generated)links for 2009-06-16links for 2009-07-23links for 2009-05-29Nikon Coolpix S1000pj to boast projector? Sure looks like it! About Kevin Aires [...]
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2. Dogear-Nation – Episode 115 – The Intercasts! | Dogear Nation | August 8, 2009 at 3:52 pm

[...] Internet Augmented Reality — living in a box (epredator) Pixel Men! Augmented ID (kevinaires) Augmented Lego Reality (kevinaires) SL feeling the lag of artificial life [...]
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3. Augmented Reality: Lego In-Store “Digital Box” - Ünnecessary Ümlaut | August 18, 2009 at 9:57 pm

[...] from kids’ hands after they see it come to life like this? Pretty damn smart. Full story at JustOOH (via [...]
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4. Technology news - Techvibes Blog | January 14, 2010 at 4:38 pm

[...] General Electric getting the ball rolling with their Smart Grid site. Then LEGO made it easier for kids to visualize what they would be building with all those bricks while browsing the toy store. Then at year end [...]
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