LocaModa Teams Up with Viacom for Another “Ridiculously” Fun Time Square Campaign

July 24, 2009

via "Prof. Karolow"

One of the newer LocaModa creations comes to us via the new Stride Gum campaign on Time Square.

The concept combines the factors of web and mobile media, as well as user created / submitted content (LocaModa’s flagship concepts) in order to get the brand out there. JustOOH’s readers know the eternal love affair with the web, mobile (tech) and Time Square stated here.

A more deeper description by “Prof. Karolow,” a LM insider:

Another first for LocaModa this week, as we’ve connected Viacom’s iconic framed MTV screen in Times Square to the web, enabling user generated photos and text messages to be submitted (via phone or web), moderated in real time, and displayed for 5 minutes an hour (on the half hour). Users are notified by text or email when their messages are approved and have gone live.

More importantly, the campaign should be measurable as well considering the abilities to track web and mobile traffic/submissions, as well as the immense traffic going through Time Square daily.

The formula?: Web Traffic (uniques) + Web & Mobile Submissions + (daily Time Square traffic (around 1.5 mil to 750: wow!) / A certain percentage) = Great and fun campaign.

Entry Filed under: Brainstorms & Campaigns. Tags: digital billboard, LocaModa, multi-media integration, Stride Gum campaign, Time Square Billboards, Viacom.

2 Comments Add your own

1. LocaModa Teams Up with Viacom for Another “Ridiculously” Fun Time … « FunkieFrames for Your Plasma Television and LCD Computer Monitors | July 25, 2009 at 4:39 pm

[...] this link: LocaModa Teams Up with Viacom for Another “Ridiculously” Fun Time … Tags: ability, asia-com-june, chiasson, detect-human, digital, digital-signage, [...]
Reply
2. The Web Outside » Blog Archive » One Person’s Digital Trash… | April 28, 2010 at 3:44 pm

[...] .gallery-caption{margin-left:0} A few ideas:* Interactive cross-channel campaigns like Be Here benefit from a wide array of content submissions and messages. Encourage users to send in their [...]
Reply

Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <pre> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Trackback this post | Subscribe to the comments via RSS Feed

Twitter Updates

@saaze Hey M! Talking about the Ad campaign, not the service :) Everything well? 10 months ago
Ogilvy Digital Lab NY + Aerva http://justoutofhome.com/jooh-tv/ (Cool vid on what Ogilvy DigiLab+Aerva is doing to integrate media) 10 months ago
And the 2009 Award in the Mobile Category Goes to… Sprint http://ff.im/-79gSI 11 months ago
Augmented reality set to blast off http://bit.ly/Wl6sQ (It ALREADY has!) 11 months ago
Socially Conscious Meets OOH / Alternative Advertising http://ff.im/-6l0mW 11 months ago

Category Cloud

Billboards Brainstorms & Campaigns Content Digital Signage Software & Solutions Etc. Future of Out Of Home Research & Metrics

Blog Stats

22,039 hits

Hosted By

Most Read Posts in the Past 2 Days

Blog / Company-Roll

Articles I Read

Using Your Analytics to Better Understand Shopping Habits August 26, 2009
By Contel Bradford Being able to analyze traffic is critical for any website owner, especially those involved in e-commerce. While most online retailers have the ability and capacity to capture information about their customers, simply storing this data is not enough. In fact, the actual data isn’t nearly as important as how you put it to [...]
mavrasin
NEWAD Action Gets Reaction August 26, 2009
Our August 13/09 article on Montreal-based NEWAD’s objections to Rouge Media and Chapter 66 becoming members of the Canadian Outdoor Measurement Bureau has drawn a no-holds-barred, swift response from Rouge Media’s President Martin Poitras, also in Montreal. “NEWAD feels threatened in view of our success and is panicking,” says Poitras. “NEWAD has taken lega […]
Gail Chiasson
YouTube hits: the top ten viral videos of all time August 26, 2009
LONDON - In honour of YouTube finally allowing the creators of home made videos to make money from their clips, we've compiled a list of the most popular user-generated virals ever to appear on the video sharing site.
(author unknown)
WPP says 2010 to be flat as profits fall 47% in first half August 26, 2009
LONDON - WPP Group has reported a 47% drop in first-half pre-tax profits to £179.3m and said it has reduced its headcount by 6,525 people over the 12 months since June 30 last year on a like-for-like basis.
(author unknown)
Outcast Shifts Content, Sales Strategy August 26, 2009
Outcast is shifting the content and sales strategy for its digital video network at the gas pump.
Katy Bachman
Shopcast tweaks its in-store offer some more August 26, 2009
I was in my local Walmart last night and noticed something as soon as I walked in. A screen hanging from the ceiling, looking at me and telling me the three-day weather forecast on a thick strip along the bottom.That wasn't there before, and what else was different were all the big flat panels that used to hang from the ceiling above the far, exiting en […]
dave@sixteen-nine.net (Dave Haynes)
Around the Net In Media: OOH Shop Posterscope Expands to Vegas, Miami August 26, 2009
Joan Voight
Around the Net In Media: Ad Recovery May Pass Viacom By August 26, 2009
Joan Voight
Showtime Partners With Metropolitan Home for OOH Promo August 25, 2009
For the second year in a row, Showtime is partnering with Metropolitan Home for one of the most creative fall season promotions ever conceived.
Katy Bachman
Pelotonia Bike Tour: Fundraising Meets Out-of-Home August 25, 2009
Brittany Miller
The chasm is crossed: DS in Blondie comic August 25, 2009
As spotted by David Drain of the Digital Signage Association ...
dave@sixteen-nine.net (Dave Haynes)
And the 2009 Award in the Mobile Category Goes to… Sprint August 25, 2009
Via Gesturetek.com Recently, the closet artist and designer in me led to a growing interest in the art of Data Visualization. It turns the usual bland data and graphs that we all run into as business professionals day to day into artistic visuals that are far more pleasing to the eye as well as attention getting. They are all over our media these days, from […]
justoutofhome
Schematic Forms New OOH 'Touch' Division August 21, 2009
Schematic, the interactive unit of WPP, launched Thursday (Aug. 20) a new interactive out-of-home division called Schematic Touch.
Katy Bachman
Augmented reality set to blast off August 22, 2009
For over a year now, the Lab has displayed AR or Augmented Reality technology on a fixed platform in our DOOH room. However, AR is rapidly moving its way beyond a fix platform. Location-based social networking site Brightkite recently entered into a partnership with Dutch startup SPRXmobile to integrate the Layar augmented reality features into its [...]
Jorge Chediak
Danoo now known as Reach Media August 19, 2009
Danoo has dropped its dotcom-ish "what-does-that-mean?" handle in favor of a more accesible name, Reach Media Group, as part of its restructuring to roll in the assets, people and footprint of newly-acquired IdeaCast.In a news release, the new entity says it is planning to focus on three verticals: the Business Traveler network, the Health & Fi […]
dave@sixteen-nine.net (Dave Haynes)
Weather content for outdoor media? Why even bother? August 21, 2009
This is from Daily DOOH, from a quick post about a Hong Kong company using LCDs on taxicab tops. The content is nicely executed, with the characters crisp and large and the icon simple and easily understood. But I have a question: "Why?"As soon as someone walks outside in Hong Kong to grab a cab they can tell it is stinking hot and it is either rai […]
dave@sixteen-nine.net (Dave Haynes)
Kates: DOOH is Reaching Segmented Audiences August 24, 2009
Jason Kates is Founder and CEO of Argo Digital Solutions, Inc. and rVue.com, a digital out-of-home advertising exchange. AdExchanger.com: Can you give quantify the Digital Out-Of-Home (DOOH) reach for Argo's rVue Exchange? Do you think of reach in te [...]
(author unknown)
Muzak Unveils Next Generation Internet-Based Music and Messaging Delivery Device August 24, 2009
Muzak, the world’s leading provider of in-store music, messaging and branded sensory media, announced the release of a new state-of-the-art media device, the Encompass MV. With a sleek design and easy to read digital display, the Encompass MV weighs jus [...]
(author unknown)
Is Arbitron’s study a victory for our industry? August 18, 2009
Arbitron recently released their, “Out-of-Home Digital Video Display Study 2009” (Can’t we all Finally agree on the single term, “Digital Out-of-Home” already and just move on? ) the purpose of which was to benchmark the size and profile of the national audience to digital video displays in the United States. The study asked 1,666 U.S. residents, aged 18 or […]
AdSemble Insider team
Twitter to launch commercial accounts with premium services August 25, 2009
LONDON - Twitter could be set to finally earn some cash from its micro blogging service this year as it prepares to launch commercial accounts to entice business users to pay for premium services like detailed analytics.
(author unknown)

Just Out-of-Home