Good Motion Graphics Speak a Thousand Words
July 24, 2009
The need for Audio, or no need for audio; that has been the question of debate for a while for the insiders in the Digital Out of Home sector probably since the advent of it. This issue was even discussed here previously in the “Bring on the Noise!” post, where Paul Flanigan of Experiate.net wrote a excellent reply in his post on this issue as well. In general, let’s just say that the issue of “Audio” is all “relative” to say the least. The demand (or the requirement) of audio content in digital signage / networks is likely to derive more from the fact that agencies and brands demand them; especially those who are used to more traditional media vehicles such as broadcast television. On a side note: this is probably why 30 second spots are also still around in the DOOH space as well, but that’s another issue / post.
The point is; it is definitely possible to capture eyes or Impressions just with high quality motion graphics or video content without the use of audio. The top huncho of ArtisanLive sent a link to their YouTube page a while ago, and there are some good examples of this concept. Following are two strong example:
Concord “nCAPSULE” Attractor Loop
Heineken – Experiential Digital Signage Award Winner
Disclaimer: No speakers were injured in the making of this post.
Entry Filed under: Content. Tags: ArtisanLive, Audio Content, content creation, Digital Out-of-Home, DOOH, Experiential Marketing, Retail Marketing.
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Stephen Ghigliotty | July 28, 2009 at 7:07 am
Thanks for the post Christian!
Artisan Live has been creating compelling digital signage content since 2003 and we are actively involved with the POPAI Digital Signage Standards and Advocacy Groups.
And we do recommend and use audio content whenever it is appropriate and relevant; but have learned that it can backfire when used incorrectly.