Archive for July 24, 2009
YrWall: Interactive Digital Graffiti Wall
Graffitti jacked from yrwall.com
It’s Friday, and time to close out the week with something fun, yet relevant and interesting; YR Wall.
This blog is all for Digital screens that people can interact with as interaction generally results in better engagement and more impressions for the money. YR wall, though they seem to market themselves to the graffiti / art crowd more than anything; with such technology, the real monetization probably lies in using it for consumer marketing. Nike ID on a big screen where people can color in their own versions; something like that comes into mind. Anyway, another cool tech and have a cool weekend!
LocaModa Teams Up with Viacom for Another “Ridiculously” Fun Time Square Campaign
via "Prof. Karolow" 
One of the newer LocaModa creations comes to us via the new Stride Gum campaign on Time Square.
The concept combines the factors of web and mobile media, as well as user created / submitted content (LocaModa’s flagship concepts) in order to get the brand out there. JustOOH’s readers know the eternal love affair with the web, mobile (tech) and Time Square stated here.
A more deeper description by “Prof. Karolow,” a LM insider:
Another first for LocaModa this week, as we’ve connected Viacom’s iconic framed MTV screen in Times Square to the web, enabling user generated photos and text messages to be submitted (via phone or web), moderated in real time, and displayed for 5 minutes an hour (on the half hour). Users are notified by text or email when their messages are approved and have gone live.
More importantly, the campaign should be measurable as well considering the abilities to track web and mobile traffic/submissions, as well as the immense traffic going through Time Square daily.
The formula?: Web Traffic (uniques) + Web & Mobile Submissions + (daily Time Square traffic (around 1.5 mil to 750: wow!) / A certain percentage) = Great and fun campaign.
Good Motion Graphics Speak a Thousand Words
The need for Audio, or no need for audio; that has been the question of debate for a while for the insiders in the Digital Out of Home sector probably since the advent of it. This issue was even discussed here previously in the “Bring on the Noise!” post, where Paul Flanigan of Experiate.net wrote a excellent reply in his post on this issue as well. In general, let’s just say that the issue of “Audio” is all “relative” to say the least. The demand (or the requirement) of audio content in digital signage / networks is likely to derive more from the fact that agencies and brands demand them; especially those who are used to more traditional media vehicles such as broadcast television. On a side note: this is probably why 30 second spots are also still around in the DOOH space as well, but that’s another issue / post.
The point is; it is definitely possible to capture eyes or Impressions just with high quality motion graphics or video content without the use of audio. The top huncho of ArtisanLive sent a link to their YouTube page a while ago, and there are some good examples of this concept. Following are two strong example:
Concord “nCAPSULE” Attractor Loop
Heineken – Experiential Digital Signage Award Winner
Disclaimer: No speakers were injured in the making of this post.
