Archive for June, 2009

A Case of Consolidation: Outcast & AdtekMedia

The need for “consolidation” has been talked about within this sector for awhile now; whether it be on the network or agency sides, and the recent partnership between Outcast (a.k.a. Fuelcast), and AdtekMedia (a.k.a PumpTop TV) seems to be the prime and excellent example of this need.

Here were two different networks targeting the same locations and demographics. And as insiders know, this is an example of the “pain” that media planners/buyers at agencies have to go through in terms of sorting through the duplication that exists in much of the industry.

According to Outcast, PumpTop TV partner on at-the-pump digital network:

The consolidated venture creates a national network with more than 12,600 high-definition large screens in 15 of the top DMAs reaching more than 20 million active consumers each month. The reach in these markets equates to a top-5 ranked prime-time show on network television, but without the negative impact of DVR ad-skipping or multitasking.

Indeed, the partnership has built a huge and more relevant network, that is definitely more “buyer friendly,” and hopefully ties in the research and methodolgies/metrics together as one. These two companies already seem to have merge their messages together somewhat with the website(s), where their domains lead to the same intro page, which is also good brand communication.

Very smart move for the two companies, and a model for the industry.


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June 19, 2009 at 4:00 pm Leave a comment

Two Cool Techs for DOOH: The AMOLED Prototype & ASUS ‘Seamless Experience’

This and Vid via Engadget

This AMOLED pic and the Vid below via Engadget

Kinda like MSFT’s Surface. But when companies start looking into certain technologies; the tech’s gotta be pretty close to reality/everyday.

Pictures and videos speak (or write) a million words…


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June 15, 2009 at 6:39 pm 3 comments

“Iconic” / Times Square Signs and No Crazy Cabbies = Still One of the Best DOOH/OOH Inventories in the Sector

Photo Cred: www.dvorak.org

Photo Cred: www.dvorak.org

Clear Channel recently announced their new Time Square “Iconic” Digital Billboard that is to show the 500K+ daily visitors in the area that, well; they have indeed arrived at Time Square! A nice little integrated campaign with the web and the sign to introduce the new sign to the world as well, which is always great.
Time Square serves as the key inspiration for starting my interest in the biz, and recently going into a meeting with Viacom, it was also a great chance to really look around and gather some thoughts. The landscape has changed so much in the recent years; from printed billboards, to digital, from energy burners, to signs using green tech, but one fact still remains, which is that the these billboards probably still represent some of the best inventories in the business. All the signs still seem to be bought out, and if you look around Time Square even today, it certainly doesn’t have seem to be effected by this recent crushing recession that most are going through.
Another recent development was when the City of NY officially blocked out vehicle traffic around the area, and placed chairs all over the area so visitors can sit around and relax without the worry of getting run over by one of the crazy NYC cab drivers (although this change may not be permanent.. but hopefully it will be). What this simply means is: more Dwell Time around these signs, and it’s fair to assume that recent research for this media holders will come back with more favorable results. You put 500K+ daily visitors + increased Dwell Time – a certain? percentage for impressions (disclaimer: this is Not the exact metric for this kinda thing), and you still get one of the best inventories in the biz.
Entertaining and engaging the audience with this increase dwell time?
That’s another matter, but content and media integration is probably the obvious solutions. Something to the effect of, oh, I don’t know; tying in mobile, gaming, and a huge digital sign maybe?? Locamoda, anyone? :)


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June 15, 2009 at 6:08 pm 1 comment


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  • Using Your Analytics to Better Understand Shopping Habits August 26, 2009
    By Contel Bradford Being able to analyze traffic is critical for any website owner, especially those involved in e-commerce. While most online retailers have the ability and capacity to capture information about their customers, simply storing this data is not enough. In fact, the actual data isn’t nearly as important as how you put it to [...]
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  • NEWAD Action Gets Reaction August 26, 2009
    Our August 13/09 article on Montreal-based NEWAD’s objections to Rouge Media and Chapter 66 becoming members of the Canadian Outdoor Measurement Bureau has drawn a no-holds-barred, swift response from Rouge Media’s President Martin Poitras, also in Montreal. “NEWAD feels threatened in view of our success and is panicking,” says Poitras. “NEWAD has taken lega […]
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  • YouTube hits: the top ten viral videos of all time August 26, 2009
    LONDON - In honour of YouTube finally allowing the creators of home made videos to make money from their clips, we've compiled a list of the most popular user-generated virals ever to appear on the video sharing site.
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  • WPP says 2010 to be flat as profits fall 47% in first half August 26, 2009
    LONDON - WPP Group has reported a 47% drop in first-half pre-tax profits to £179.3m and said it has reduced its headcount by 6,525 people over the 12 months since June 30 last year on a like-for-like basis.
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  • Outcast Shifts Content, Sales Strategy August 26, 2009
    Outcast is shifting the content and sales strategy for its digital video network at the gas pump.
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  • Shopcast tweaks its in-store offer some more August 26, 2009
    I was in my local Walmart last night and noticed something as soon as I walked in. A screen hanging from the ceiling, looking at me and telling me the three-day weather forecast on a thick strip along the bottom.That wasn't there before, and what else was different were all the big flat panels that used to hang from the ceiling above the far, exiting en […]
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  • Around the Net In Media: Ad Recovery May Pass Viacom By August 26, 2009
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    For the second year in a row, Showtime is partnering with Metropolitan Home for one of the most creative fall season promotions ever conceived.
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  • Pelotonia Bike Tour: Fundraising Meets Out-of-Home August 25, 2009
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    As spotted by David Drain of the Digital Signage Association ...  
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  • And the 2009 Award in the Mobile Category Goes to… Sprint August 25, 2009
    Via Gesturetek.com Recently, the closet artist and designer in me led to a growing interest in the art of Data Visualization. It turns the usual bland data and graphs that we all run into as business professionals day to day into artistic visuals that are far more pleasing to the eye as well as attention getting. They are all over our media these days, from […]
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  • Schematic Forms New OOH 'Touch' Division August 21, 2009
    Schematic, the interactive unit of WPP, launched Thursday (Aug. 20) a new interactive out-of-home division called Schematic Touch.
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  • Augmented reality set to blast off August 22, 2009
    For over a year now, the Lab has displayed AR or Augmented Reality technology on a fixed platform in our DOOH room. However, AR is rapidly moving its way beyond a fix platform.  Location-based social networking site Brightkite recently entered into a partnership with Dutch startup SPRXmobile to integrate the Layar augmented reality features into its [...]
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  • Danoo now known as Reach Media August 19, 2009
    Danoo has dropped its dotcom-ish "what-does-that-mean?" handle in favor of a more accesible name, Reach Media Group, as part of its restructuring to roll in the assets, people and footprint of newly-acquired IdeaCast.In a news release, the new entity says it is planning to focus on three verticals: the Business Traveler network, the Health & Fi […]
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    Jason Kates is Founder and CEO of Argo Digital Solutions, Inc. and rVue.com, a digital out-of-home advertising exchange. AdExchanger.com: Can you give quantify the Digital Out-Of-Home (DOOH) reach for Argo's rVue Exchange? Do you think of reach in te [...]
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  • Muzak Unveils Next Generation Internet-Based Music and Messaging Delivery Device August 24, 2009
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  • Is Arbitron’s study a victory for our industry? August 18, 2009
    Arbitron recently released their, “Out-of-Home Digital Video Display Study 2009” (Can’t we all Finally agree on the single term, “Digital Out-of-Home” already and just move on? ) the purpose of which was to benchmark the size and profile of the national audience to digital video displays in the United States. The study asked 1,666 U.S. residents, aged 18 or […]
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  • Twitter to launch commercial accounts with premium services August 25, 2009
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