Archive for May 29, 2009
A 2D Boy in a 3D World: The History Channel 3D Storefront Campaign
Well, it wasn’t long ago where the discussion pertaining to 3D technology ran rampant on Twitter with the DS / DOOH crowd, and one of the ultimate point was that the “fact” that people would need 3D glasses with them in order to get the full effect was the biggest hindrance. But what IF people didn’t need the glasses??
This seems to be the case with the new History Channel (love the channel) Out of Home Campaign executed by Pearl Media and History’s agency Horizon Media, one of the top agencies in the game today. Running through June at 521 5th Ave and 382 W. Broadway in NYC, the campaign is promoting the channel’s new show, “Expedition Africa,” which also looks to be an interesting program.
And this is an example of how fast this particular media sector that is OOH and DOOH are changing. Only a few weeks ago, the concept was deemed “Not Valid,” but a company come along to create a solution that shatters the previous notions in a matter of few weeks later. Alioscopy also conducted a similar (but smaller in size) campaign with Digital Signage, which the video describing their technology is posted on the JOOHtv section. Looks like those unbelievers; including myself, were just “2D boys in a emerging 3D world.”
The details / press release of the History Channel campaign is here: Pearl Media Launches First-to-Market, All-Emcompassing, 3D Storefront This is something that was forwarded to me by a friend at Pearl Media on 5/19, and told not to release til the next day. Since then, there has been a Lot of press that beat me to a pulp in terms of the speed of getting the news out, so for a startup; their PR power and the campaign are Indeed strong.
