MIT’s Futuristic Bus Stop Design Makes Digital Out-of-Home Drool

May 28, 2009 at 6:20 pm 1 comment

SENSEable 3Those whom know me well out there know quite well how much of a sucker for technology I am and like to think as a futurist in many things including media. This is a site based on OOH and DOOH, but when a glimpse into the future comes along (whether it be a concept or not); it is very exciting.

It wasn’t long ago (last week actually), when I was discussing  and suggesting similar technologies and visions with a certain someone working on a very relevant / similar environment. He is also a futurist in my eyes, and dubbes himself a geek at times (probably why we got along right off the bat). He shared the vision I had, but being more experienced than I, stated that the concept I suggested was too expensive to execute. Ah.. budgets.. But it always great to get confirmation that you are conceptualizing the right way, and by MIT, no less.

And well: Here it is! A vision of a DOOH future! A bus stop with projection, network, and interactive capabilities! The mother of all public transportation stops with perfect information distribution capabilities. Public transportation is likely to be around in the future, and as are the “eyes” outside the home, so this all bodes well for this particular environment. Special thanks to @saaze & @JohnRyanGlobal for bringing this to my attention! For further details on the project, go here: EyeStop. Enough talk; pictures speak a million words.

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Entry filed under: Billboards, Brainstorms & Campaigns, Digital Signage Software & Solutions, Future of Out Of Home. Tags: , , , , .

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