Digital Haiku
May 18, 2009
Photo won from a gentlemanly game of poker from DailyDOOH.com
Twitter’s great, and digital signage is great. Integrate social media and Dightal Out-of-Home; even greater. Let people get use their Haiku writing skills to bring unique user-created content to a big digital screen? The icing on the cake.
Titan Twitter First (For London At Least) reports that the OOH giant, Titan Outdoors, created a campaign where consumers can create their haiku poems and submit them via Twitter. As mentioned, not the first time Twitter is being incorporated into the Digital Out Of Home world, but it is certainly another excellent example of how different medias; in this case, social and DOOH medias, can be integrated to create a unique and fun campaign. Content creative costs have to be pretty low as well. Want your Haiku to run on a large digital sign at Kings Cross Station in London? Then submit your Haikus via your mobiles (or otherwise) to @kingsplace between May 18 to May 22.
An excellent concept!
Entry Filed under: Brainstorms & Campaigns, Future of Out Of Home. Tags: Digital signage, DOOH, Mobile media, multi-media integration, Twitter.
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1. 4 links, Wednesday, May 27 « Technology And Gadget Info | July 5, 2009 at 1:35 am
[...] Digital haiku. Combining digital-out-of home and Twitter feeds. Comments [...]
2. Saba Technology » 4 links, Wednesday, May 27 | July 10, 2009 at 10:50 am
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