Archive for May 18, 2009
Digital Haiku
Photo won from a gentlemanly game of poker from DailyDOOH.com
Twitter’s great, and digital signage is great. Integrate social media and Dightal Out-of-Home; even greater. Let people get use their Haiku writing skills to bring unique user-created content to a big digital screen? The icing on the cake.
Titan Twitter First (For London At Least) reports that the OOH giant, Titan Outdoors, created a campaign where consumers can create their haiku poems and submit them via Twitter. As mentioned, not the first time Twitter is being incorporated into the Digital Out Of Home world, but it is certainly another excellent example of how different medias; in this case, social and DOOH medias, can be integrated to create a unique and fun campaign. Content creative costs have to be pretty low as well. Want your Haiku to run on a large digital sign at Kings Cross Station in London? Then submit your Haikus via your mobiles (or otherwise) to @kingsplace between May 18 to May 22.
An excellent concept!
The Game Equation: Videogames + Digital Signage = Effective Engagement
You don’t become one of the most well known brands in the world and history from nothing. The recent Coca-Cola Israel campaign utilizes videogaming and digital signage in a way that has not quite been seen in the industry yet, or at least to my knowledge. The theory is simple: use the effective ability of videogames to engage the consumers, and digital signage as the communication platform; actually in this case, as the controller as well!
The result? Just look at the crowd of people waiting to try it out. REAL Impressions.
