Comments on: In OOH: Sometimes, Size Does Matter http://justoutofhome.com/2009/05/06/in-ooh-sometimes-size-does-matter/ Just another WordPress.com weblog Wed, 21 Sep 2011 06:04:45 +0000 hourly 1 http://wordpress.com/ By: justoutofhome http://justoutofhome.com/2009/05/06/in-ooh-sometimes-size-does-matter/#comment-503 Mon, 11 May 2009 17:19:56 +0000 http://justoutofhome.com/?p=940#comment-503 Most definitely Paul. I thought this was one of the clearest case of being aware of an opportunity being presented, where a brand can leverage the opportunity to respond back in a very intelligent, yet simple manner. Indeed a “Home Run”! Thank you for the comment and hope all is well Paul!

]]> By: Paul http://justoutofhome.com/2009/05/06/in-ooh-sometimes-size-does-matter/#comment-501 Fri, 08 May 2009 01:52:11 +0000 http://justoutofhome.com/?p=940#comment-501 I agree, Christian. The challenge when thinking in the vein of size is where the experience lies: in the awareness or the sell. In the case you provided above, BMW was thrown a softball and they crushed it.

Very smart.

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