In OOH: Sometimes, Size Does Matter
May 6, 2009 at 6:35 pm 2 comments
Via http://failblog.org/ and @eelain212
Love Twitter for several reasons, but especially because you can be made aware of things you might have missed.
@eelain212 sent me this link that shows how sometimes, the first move is not the best move; and with some creative and humorous copy writing, and understanding the scope of the environment- You can get the edge over the competition.
The “first move” was made by Audi, where the ad copy clearly attacks BMW by stating, “Your move BMW.” BMW responded back very cleverly by buying the billboard space next to Audi’s billboard, creating a much larger one, and placing a simple “Checkmate” copy on it. Very smart.
Size usually does matter in the Out-of-Home / Billboard world to get the eyes, but this is a great example of how the factor of size can directly correlate with the effectiveness of the campaign itself.
Entry filed under: Billboards, Brainstorms & Campaigns. Tags: .
1.
Paul | May 7, 2009 at 8:52 pm
I agree, Christian. The challenge when thinking in the vein of size is where the experience lies: in the awareness or the sell. In the case you provided above, BMW was thrown a softball and they crushed it.
Very smart.
2.
justoutofhome | May 11, 2009 at 12:19 pm
Most definitely Paul. I thought this was one of the clearest case of being aware of an opportunity being presented, where a brand can leverage the opportunity to respond back in a very intelligent, yet simple manner. Indeed a “Home Run”! Thank you for the comment and hope all is well Paul!