Archive for May 6, 2009
In OOH: Sometimes, Size Does Matter
Via http://failblog.org/ and @eelain212
Love Twitter for several reasons, but especially because you can be made aware of things you might have missed.
@eelain212 sent me this link that shows how sometimes, the first move is not the best move; and with some creative and humorous copy writing, and understanding the scope of the environment- You can get the edge over the competition.
The “first move” was made by Audi, where the ad copy clearly attacks BMW by stating, “Your move BMW.” BMW responded back very cleverly by buying the billboard space next to Audi’s billboard, creating a much larger one, and placing a simple “Checkmate” copy on it. Very smart.
Size usually does matter in the Out-of-Home / Billboard world to get the eyes, but this is a great example of how the factor of size can directly correlate with the effectiveness of the campaign itself.
