Fans Buy Out of Home Billboard to Bring Back Their Favorite Show
April 10, 2009
Who says Out-of-Home Billboards are only for advertisers? This is fairly old actually, but just wanted to show how individuals; even those not in the ad game, see OOH billboards as an effective measure of communication and perhaps rallying up a community as well.
Fans of the TV show “Jericho,” a look into a small mid-west town in a post-apocalyptic setting, rallied up support to find the temporarily-cancelled show to find a “New Home.” A group of fans gathered up their own money and donations from others to create the billboard and buy the space for it. Quite heart warming and clever if you ask me.
The result: there were reruns on the Sci-Fi network and a possible film and comic book series in the works. The show did grow on me as well, but more importantly, here’s a case of how a group of passionate people can get together and get creative to used OOH billboards to convey their message. Hey, it’s certainly a lot more creative than some other creatives I’ve seen out there.
Entry Filed under: Billboards,Brainstorms & Campaigns. Tags: billboard, out of home media.
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1.
Barnaby Page | April 12, 2009 at 7:16 am
“The show did find a new home, and went on for several seasons” – I don’t think that’s so. It ran for two seasons on CBS, and that was that.
2.
justoutofhome | May 6, 2009 at 7:41 pm
Hey Barnaby,
Thanks for the info. The post was corrected/adjusted. Love Screen.tv btw! Get site design and content-wise!