Archive for April 9, 2009
A Little Piece of LED Heaven Right Smack in the Middle of NYC
So, Yes: I had the good fortune to attend the XL LED Lab event yesterday as well, and Yes: @manolo_almagro of DailyDOOH beat me to the post. Argh, he is Such an “Early Bird”! He wrote up a nice professional piece on the event at My Visit to Soho’s Coolest Loft… and some great videos as well on XL Video – LED Lab Soho – Reception 9 Apr 2009. Two reasons why this event was relevant:
1: These are the folks who apparently are behind and dominate the Time Square LED boards; the Digital Out-of-Home capital.
2: They are also behind all the LED spectaculars in many of the concerts for huge names. I attended the ColdPlay show at the Continental Arena a few years back, and the LED show simply blew me away! Since then, I always wondered who was behind the work, and now I know.
For those of you whom have visited this site before, I like “futurific” things, and the event and all the different LEDs was a glimpse into where some of DOOH will be heading in the near future. Think “Blade Runner,” but a LOT sooner than you thought. The motion and resolution capabilities were far more advanced then what I thought was possible, and I am glad to see this sector of the industry step up in such a rapid manner. They were indeed hard to illustrate on pictures and even videos; you had to simply be there to get the full effect.
So all serious things aside; it’s Friday, and time for some fun. Here are some visuals: INCLUDING the JustOutOfHome.com Exclusive of Manolo “REALLY enjoying” his time at the event. Apparently drinks in the “-teens” were not enough to slow him down… A tactical failure of the week on my part! But all in all: Great times were had!
Manolo seemed to be enjoying the XL LED Lab event a lot.. Perhaps Too much, as by end of the night, he was getting REAL FRIENDLY witht the LED Mannequin. "Sir, you are causing a scene.."
He was also getting in the way of Most of my shots. Argh...
DJ was putting on some good tunes as well
Out of Home Affiliate Marketing
Image bought from the black market: originally from http://springwise.com
Most of you know all the affliate marketing ops online these days, but such opportunities are available in the Out-of-Home media market as well. Everyday Models is an example of such an opportunities for everyday joes and joessetts like you and me. It’s like renting out “space” in your daily lives. Remember those people who were selling ad space on their heads, or pregnant bellies on Ebay? Pretty much the same concept here, except a bit less extreme. With these kind of services you can place ads on your fashion, cars, and houses to become an instant “walking” OOH campaign. This is not so off considering that must of our wears are branded all over anyway, so you might as well get paid to wear them. And in this economy, we can certainly use some extra cash. I know this kind of companies exist in the U.S. as well, so Google it and may be you can start your own localized OOH mini-network.
