GE’s Smart Grid Augmented Reality Campaign: Quite Possibly the Coolest Thing EVER!!
April 6, 2009
@manolo_almagro (who by the way is too smart and cool for his own good!) just sent me the link for General Electric’s “Smart Grid Augmented Reality” campaign. All I want to say is; go to the link, print out the sheet and check it out yourself!! Definitely! All you need is a printer or mobile phone, and a webcam. How does this relate to Out-of-Home? I’m thinking handouts on the street that also ties in with a bit of mobile to communicates and illustrates a brand message or product. That’s just in OOH / mobile, but I also see Digital Out Of Home being able to use this as well, which I’ll leave to Mr. Almagro and his expertise. 
I’ve seen this work from the print out, And Mobile phones, so this is a great example of how different medias can tie in / work together to send out an Integrated message and ultimately do something Really cool that is eye-catching and memorable.
This has SO many implecations in our space and others was well that my brain is going into overdrive as we speak in terms of how this could be used in the advertising sense. Manolo says, “this is quite possibly the coolest thing I’ve seen (today);” I say this is the coolest thing EVER! It’s So good, it’ So good! Thanks Manolo!!
Entry Filed under: Brainstorms & Campaigns. Tags: 3D, DOOH, GE, GE’s Smart Grid Augmented Reality Campaign, Mobile, Online, OOH.
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1.
manolo | April 8, 2009 at 2:42 pm
thanks for the mention bro! – can’t say I’m too smart, but – the cool part – I’ll agree with that
– rock on.
2.
justoutofhome | April 8, 2009 at 2:51 pm
That’s it! I’m retracting the comment!