Weekend Scores: L.A. Planning Panel: 0 – Out-of-Home / Billboard Industry: 1

March 23, 2009

Borrowed from the L.A. Times at a 10 Point Interest Rate

Through the newwire / straight from the horsey’s mouth, came news towards the end of last week that the Los Angeles Planning Panel FAILED to pass the much discussed Out-of-Home / Digital billboards / supergraphic / probably some other forms of OOH media. GREAT NEWS! If you have been here before, you might have read my near-insane rant (“The Day the Out of Home Display Advertising Earth Stood Still”) about my issues with this proposed ban and the logic behind this non-sense. Well maybe someone up there heard me, cause the proposed ban actually got “banned” itself. No, it’s not banned, and according to the L.A. Times, it was indeed a close vote; 4-3, to be exact. Whew.. That is one close vote! And you can also be sure that the OOH haters will keep fighting to try to get their way still. Ultimately, this is positive and as long as the industry makes sure that placement and content are tasteful; perhaps this issue will go away for good so companies can go on with their businesses. OOH is not part of the bailout programs, but take this as the bailout: a Major DMA is safe for now!

Entry Filed under: Billboards. Tags: Billboard Ban, L.A. Billboard Ban, Out-of-Home advertising.

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