Chevy Aveo Out Of Home Billboard: Made of REAL “Pennies”

March 20, 2009

Taking advantage of the “Hard Times” that is the global economy these days, Chevy embraced the opportunity by promoting their Aveo in creating a billboard in London full of pennies (penses?) in the shape of the car. Very smart concept. According to autoblog.com, “769,500 pence price of the car, but it didn’t stand a chance against the prying fingers of passersby. In a mere 30 minutes, human vultures had picked the billboard clean of currency.” Damn right! I would’ve been at this billboard with a shovel! Another great example of great creative conception, understanding the environment, and getting the brand/product out there.

Entry Filed under: Billboards,Brainstorms & Campaigns. Tags: billboard, Chevy Aveo, OOH, out of home concepts.

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@saaze Hey M! Talking about the Ad campaign, not the service :) Everything well? 10 months ago
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