Archive for March 4, 2009
Going Social, Mobile, User Created Content, Digital Out-of-Home (any other “tag words”?)
(Provided by DailyDOOH.com : I was told to "jack away" this photo)
So with DSE finished and those whom attended finally starting to get over their hangovers (from the Expo, and otherwise), a lot has been covered by various sources, and with great success. One thing that struck me last week was a screenshot I saw from the Expo. It was the perfect inspirational shot in terms of thinking about how to illustrate the use and integration of social media, mobile media, and Digital Out-of-Home. A little “Tweety” bird chirped, and the photo on the left pop into my attention. Surprise, surprice.. Look who integrated Social, Mobile, and DOOH; LocaModa; You know? The company that “seamlessly extends brands to large consumer audiences by connecting them to additional screens, mobile phones, and social networks…” (per their website), and the recent winner of the DOOH award? Displaying at DSE was a perfect place to show the potentials of integrating these medias into the DOOH / Out of Home worlds. Here is the case in point where user created content can really be used to engage the viewers. As I write this, something else was made aware to me, as apparently, LocaModa and Danoo already started to test a partnership between the mobile and DOOH world in a serious way, and many of screens couple of months ago. The details are on this PRelease LocaModa Campaign Reveals Most Interactive US Cities. I also stated to the person who forward this to me to “keep exploring the mobile options: as I said, this (mobile and DOOH) is a natural marriage between the medias I think. Touchscreens are still way too expensive and due to the screen placement factor (which will always exist in DOOH), mobile will have to be used as the channel of Immediate Interaction for the foreseeable future. ” That’s some sort of fancy talk, especially considering it’s coming from me under the spell of cold medicine. This is certainly not anything fancy or new for the “insiders,” as even I worked on campaigns that incorporated mobile and DOOH / OOH for years. But the point is, social and mobile media certainly has a place in the Digtal Out-of-Home / OOH world, and is not some sort of gimick as some may think. Social, mobile, and DOOH /OOH medias can truly work together to create some interesting content, and really engage the viewers to feel like they are Part of the message, not just the Targets of the messages. I see this not as a option, but an eventuality in the sectors, where gaming (“notorious” for its ability to engage the user / viewer; one of my favorite pasttime) will also be an important factor as the industry continues to evolve. As the integration and content strategies continue to evolve on these fronts, it will only help to capture more eyes; and fingers as well I guess.
Disclaimer: Justoutofhome.com does not represent, nor is paid by DailyDOOH, LocaModa, or Danoo; Although they probably Should be now. 
