We’re All at the Digital Signage Expo: Via Twitter that is! “Content Day” through @DailyDOOH’s Tweets
February 26, 2009 at 2:07 pm Leave a comment
Twitter’s great for many things, and it is also great that many involved in Digital Signage / Out of Home are Tweeting about the 2009 Digital Signage Expo. If you are like me; you are not in Las Vegas this week. But why pay for the ticket, the hotel and the plane ride, while also risking a serious hang-over and some Blackjack money; especially when you can get a backstage pass to all the critical events and happenings from straight from Twitter! No, honestly, I might be a bit jealous that I can’t attend this year, but thanks to some good peeps, it sure feels like we are all there. Personally, I was very much interested in what would come out the one of the first events at DSE that was to be Content Day.. As I Twitttered today, it didn’t seem like much was accomplished for the most part, although two presentations / and some content sounded like they Really stood out from most and were Excellent. Did the message about the importance in content for DOOH get through? That remains to be seen, and I have my reservations… But here is “Content Day” brought to you by DailyDOOH.com. Thanks guys, and Great job so far!
- Le DailyDOOH arrivee Las Vegas
- Not surprisingly an early rise in Las vegas, looking fwd to today’s content day enorrmously (some gr8 speakers lined up)
- DailyDOOH is online, front row at Content day, sitting next to, on my left Bill Gerba and Manolo Almagro
- Richard Lebovitz has officially opened the content day with a brief iintroduction. It’sa full house w/folks standing at the back of the room
- Laura Davis Taylor is moderator for the day and is now on the podium
- I don’t understand this first presentation
- this is a good idea – several companies showing how they would have pitched if there was a brief for a Samsung NC10 notebook advert
- Julie’s advert was much better than the first one but could probably have been half as long – again scarily played out bit like a TV ad
- so far have not been that impressed with any of the 3 adverts – typical agencies who have not though this thru FULLY
- i’m sorry but some of the content we have seen has been truly awful
- Please let this be the last !!!! Thank god it is. Laura is back on stage, summarising the 4 creative briefs that we have seen
- Unless this day improves I am going to take the BLUE PILL and hide my head under the pillow
- PLEASE- if the audience listen to some of the advice being dished out here, content is gonna be set back another 5 years
- THIS IS NOT TELEVISION
- Manolo writing more detailed post covering the 1st session ‘DSE 2009 “Content Day” Session: Interpreting the Creative Brief ” we believe
- Bill Gerba is up next – looking fwd to this one ’7 Proven strategies for better digital signage results”
- put your important text at the beginning and at the end
- pre-order, repetition, alliteration, the rule of ’3′
- taglines = keep em short and memorable
- top 10 slogans of the 20th centry just been shown on screen!!
- craft a call to action – a call to action should be on the screen all the time (could NOT agree more with this|!!!!!!)
- use google Adwords to help you craft calls to action
- fontogtaphy 101 – don’t mix font types, don’t use ALL CAPS, don’t stack lines
- now Bill is talking about color – of course he means C.O.L.O.U.R
- getting the hang of timing – don’t let motion interfere with readability of comprehension u only have a few seconds for glance media
- fade and blast are better than motion based displays like ticker for rapid identitifcation of items (we SO AGREE = spot on)
- layout – composing a shot (in the western world eyes move from left to right top to bottom)
- ooh contentious = multi-zone screen
- even a 15 second clip can be broken down into two x 7 sec and 4four x 3.5 seconds
- lots of good ARTISAN content being demo’ed here
- this is a masterclass of how one should go about content
- Our first full story of the day is up from Manolo ‘Interpreting The Creative Brief (Or Not)’ see http://www.dailydooh.com/ar…
- Phil Lenger is up after these guys – he’s co-founder, boss man at Show and Tell productions. Last we heard him was in Paris and he was good
- Phil is talking about theory and philosophy of great content
- network owner needs to take responsibility for hw / sw and content – let the advertiser do the ads of course
- elements of content = advertising, branding, information / PSA, entertainment, ambience / environmental
- we disagfree with phil’s vview on tickers )they just lazy)
- teh goal of your network is to be compelling SOMEof the time NOTall of the time (laughter from the audience)
- the meat should not repeat
- the experience curve is an interesting way to look at how to create loops of content
- Bill Gerba’s 7 Proven Strategies for Better Digital Signage Results and Phil’s How to Develop a Great Creative Strategy were best of the day
- How to rate the day? well thoise two PPTs alone were worth the entrance fee we suspect. The day was moderated well BUT ..
- … there were far to many mediocre presentations.
Entry filed under: Digital Signage Software & Solutions. Tags: Content Day, DailyDOOH, Digital Signage Expo, DSE.
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