Grand Theft Auto Out-of-Home: When Cars Meet Advertising

February 19, 2009

Is your car all beat up and about to die out? Trade it in for some Impressions. Auto brands are advertisers with BIG budgets (less so these days..), but these just goes to show, cars and the Out-of-Home industry are not always buddy buddies…

Entry Filed under: Billboards, Brainstorms & Campaigns. Tags: advertising with cars, Billboards, OOH creatives, out of home media, Out-of-Home advertising.

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Articles I Read

Using Your Analytics to Better Understand Shopping Habits August 26, 2009

By Contel Bradford Being able to analyze traffic is critical for any website owner, especially those involved in e-commerce. While most online retailers have the ability and capacity to capture information about their customers, simply storing this data is not enough. In fact, the actual data isn’t nearly as important as how you put it to [...]

mavrasin

NEWAD Action Gets Reaction August 26, 2009

Our August 13/09 article on Montreal-based NEWAD’s objections to Rouge Media and Chapter 66 becoming members of the Canadian Outdoor Measurement Bureau has drawn a no-holds-barred, swift response from Rouge Media’s President Martin Poitras, also in Montreal. “NEWAD feels threatened in view of our success and is panicking,” says Poitras. “NEWAD has taken lega […]

Gail Chiasson

YouTube hits: the top ten viral videos of all time August 26, 2009

LONDON - In honour of YouTube finally allowing the creators of home made videos to make money from their clips, we've compiled a list of the most popular user-generated virals ever to appear on the video sharing site.

(author unknown)

WPP says 2010 to be flat as profits fall 47% in first half August 26, 2009

LONDON - WPP Group has reported a 47% drop in first-half pre-tax profits to £179.3m and said it has reduced its headcount by 6,525 people over the 12 months since June 30 last year on a like-for-like basis.

(author unknown)

Outcast Shifts Content, Sales Strategy August 26, 2009

Outcast is shifting the content and sales strategy for its digital video network at the gas pump.

Katy Bachman

Shopcast tweaks its in-store offer some more August 26, 2009

I was in my local Walmart last night and noticed something as soon as I walked in. A screen hanging from the ceiling, looking at me and telling me the three-day weather forecast on a thick strip along the bottom.That wasn't there before, and what else was different were all the big flat panels that used to hang from the ceiling above the far, exiting en […]

dave@sixteen-nine.net (Dave Haynes)

Around the Net In Media: OOH Shop Posterscope Expands to Vegas, Miami August 26, 2009

Joan Voight

Around the Net In Media: Ad Recovery May Pass Viacom By August 26, 2009

Joan Voight

Showtime Partners With Metropolitan Home for OOH Promo August 25, 2009

For the second year in a row, Showtime is partnering with Metropolitan Home for one of the most creative fall season promotions ever conceived.

Katy Bachman

Pelotonia Bike Tour: Fundraising Meets Out-of-Home August 25, 2009

Brittany Miller

The chasm is crossed: DS in Blondie comic August 25, 2009

As spotted by David Drain of the Digital Signage Association ...

dave@sixteen-nine.net (Dave Haynes)

And the 2009 Award in the Mobile Category Goes to… Sprint August 25, 2009

Via Gesturetek.com Recently, the closet artist and designer in me led to a growing interest in the art of Data Visualization. It turns the usual bland data and graphs that we all run into as business professionals day to day into artistic visuals that are far more pleasing to the eye as well as attention getting. They are all over our media these days, from […]

justoutofhome

Schematic Forms New OOH 'Touch' Division August 21, 2009

Schematic, the interactive unit of WPP, launched Thursday (Aug. 20) a new interactive out-of-home division called Schematic Touch.

Katy Bachman

Augmented reality set to blast off August 22, 2009

For over a year now, the Lab has displayed AR or Augmented Reality technology on a fixed platform in our DOOH room. However, AR is rapidly moving its way beyond a fix platform. Location-based social networking site Brightkite recently entered into a partnership with Dutch startup SPRXmobile to integrate the Layar augmented reality features into its [...]

Jorge Chediak

Danoo now known as Reach Media August 19, 2009

Danoo has dropped its dotcom-ish "what-does-that-mean?" handle in favor of a more accesible name, Reach Media Group, as part of its restructuring to roll in the assets, people and footprint of newly-acquired IdeaCast.In a news release, the new entity says it is planning to focus on three verticals: the Business Traveler network, the Health & Fi […]

dave@sixteen-nine.net (Dave Haynes)

Weather content for outdoor media? Why even bother? August 21, 2009

This is from Daily DOOH, from a quick post about a Hong Kong company using LCDs on taxicab tops. The content is nicely executed, with the characters crisp and large and the icon simple and easily understood. But I have a question: "Why?"As soon as someone walks outside in Hong Kong to grab a cab they can tell it is stinking hot and it is either rai […]

dave@sixteen-nine.net (Dave Haynes)

Kates: DOOH is Reaching Segmented Audiences August 24, 2009

Jason Kates is Founder and CEO of Argo Digital Solutions, Inc. and rVue.com, a digital out-of-home advertising exchange. AdExchanger.com: Can you give quantify the Digital Out-Of-Home (DOOH) reach for Argo's rVue Exchange? Do you think of reach in te [...]

(author unknown)

Muzak Unveils Next Generation Internet-Based Music and Messaging Delivery Device August 24, 2009

Muzak, the world’s leading provider of in-store music, messaging and branded sensory media, announced the release of a new state-of-the-art media device, the Encompass MV. With a sleek design and easy to read digital display, the Encompass MV weighs jus [...]

(author unknown)

Is Arbitron’s study a victory for our industry? August 18, 2009

Arbitron recently released their, “Out-of-Home Digital Video Display Study 2009” (Can’t we all Finally agree on the single term, “Digital Out-of-Home” already and just move on? ) the purpose of which was to benchmark the size and profile of the national audience to digital video displays in the United States. The study asked 1,666 U.S. residents, aged 18 or […]

AdSemble Insider team

Twitter to launch commercial accounts with premium services August 25, 2009

LONDON - Twitter could be set to finally earn some cash from its micro blogging service this year as it prepares to launch commercial accounts to entice business users to pay for premium services like detailed analytics.

(author unknown)

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Grand Theft Auto Out-of-Home: When Cars Meet Advertising

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