“Wild Style”: OOH Wild Posting- It’s like Graffitti, but LEGAL!
February 2, 2009 at 4:07 pm 4 comments
If you live in New York City, or any urban areas, you know what Wild Posting is, although you may not know the technical media term and definition of it. I established Just Out-Of-Home in order to share my passion and perspective for all things OOH, and hopefully to raise awareness about the eclectic medias that are available in this sector. Wild Postings could consist of a variety of creatives and medias such as posters, chalk, clings hangers; whatever you can think of, but one of the most important factors is that the creatives almost every time is ON THE STREET. Do you get it now? Yeah, it’s those ads on construction site walls, scaffolding, and the sidewalk. When I wear my media planning & account managing hat, I first think about my personal view on a media. I start with two simple questions; “Would I view the media? and Would that media make an Impression on me?” In the case of Wild Posting, I can honestly say “Yes” to both questions. I’ve been directly led to movies, concerts, gadgets, fashions, music albums, and services; basically most pleasures I enjoy in life through this particular media. Effective OOH media option? I believe so. Ok, enough reading! Here is another visual break brought to you by Just Out-Of-Home!
Entry filed under: Brainstorms & Campaigns. Tags: OOH, out of home concepts, out of home media, Out-of-home, Wild Posting.
1.
Bryan | February 12, 2009 at 9:57 am
What company does those wild postings?
2.
justoutofhome | February 12, 2009 at 6:09 pm
Hello Bryan,
Check out the following:
http://www.streetteampromotion.com/index.html
http://www.adsoutdoor.com/formatsSub.asp?id=8
http://www.altterrain.com/Wild_Postings_rip_away_posters.htm (They are Very good!)
Between these 3, you should be covered in terms of options and DMAs. IN the US that is. Hope this is helpful.
3.
utegreehash | August 13, 2009 at 4:56 pm
What’s up, is there anybody else here?
If it’s not just all bots here, let me know. I’m looking to network
Oh, and yes I’m a real person LOL.
Peace,
4.
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