“Wild Style”: OOH Wild Posting- It’s like Graffitti, but LEGAL!

February 2, 2009

If you live in New York City, or any urban areas, you know what Wild Posting is, although you may not know the technical media term and definition of it. I established Just Out-Of-Home in order to share my passion and perspective for all things OOH, and hopefully to raise awareness about the eclectic medias that are available in this sector. Wild Postings could consist of a variety of creatives and medias such as posters, chalk, clings hangers; whatever you can think of, but one of the most important factors is that the creatives almost every time is ON THE STREET. Do you get it now? Yeah, it’s those ads on construction site walls, scaffolding, and the sidewalk. When I wear my media planning & account managing hat, I first think about my personal view on a media. I start with two simple questions; “Would I view the media? and Would that media make an Impression on me?” In the case of Wild Posting, I can honestly say “Yes” to both questions. I’ve been directly led to movies, concerts, gadgets, fashions, music albums, and services; basically most pleasures I enjoy in life through this particular media. Effective OOH media option? I believe so. Ok, enough reading! Here is another visual break brought to you by Just Out-Of-Home!

 

     

John Hancock Plaza - Chicago


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Entry Filed under: Brainstorms & Campaigns. Tags: , , , , .

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