Archive for February 2, 2009
If you are in the Digital Signage / Out-of-home Industries; YOU NEED TO GO TO THESE SITES
I wanted to write a bit about Just Out-of-home’s Blogroll. Currently; there are 10 sites on this site’s Blogroll and here’s why:
Digital Signage Today (http://www.digitalsignagetoday.com/): I consider this site to be one of the premier site to go for all the breaking news in the industry. Yeah, the articles can use some pictures (I like visuals), but relevancy and conciseness puts the site really up there.
Digital Signage Universe (http://www.digitalsignageuniverse.com/): Similar points as above, but with more visuals (love ‘em), and bit less advertising clutter; besides Lionel Tepper of DS Universe is a cool dude, and was the first comment on Just Out-of-home, so I’ll always have a soft spot for him and the site. 
Sup Lion!
DailyDOOH (http://www.dailydooh.com/): Ditto with the first two. Their LinkedIn group is quite good as well.
Engadget (http://www.engadget.com/): I love tech! This is probably the most famous site I have on the roll, and just love everything about this site. How is it relevant to us? Their news on the upcoming Digital Signage /Interactive technology, which I deem Highly relevant in my own mess of a world.
Mediaweek (http://www.mediaweek.com/mw/index.jsp): Simply put; if you are in market, advertising, anything of the sort- this site is just basic if you want to raise your industry IQ. I suppose Adage.com should be here as well…
Natural Interaction (http://www.naturalinteraction.org/): “I’ve seen the light!” Somewhat highlighted The Convergence of the Digital Signage and Kiosk Industries post, Alessandro Valli has an eye for how we are interacting with media all over the world. It’s a quite focused site in this subject and I do believe is the “looking glass” of our industry.
Screens.tv (http://www.screens.tv/): First of all, the name is absolutely BRILLIANT! Site design is clean, and the content and news are as relevant and similar to DST and DSU.
Sixteen:Nine (http://www.sixteen-nine.net/index.php): Perhaps I can personify myself with this blog the most. Its language and style is relevant, yet casual; a mix I like and the impression I’m also trying to make with Just Out-Of-Home. From “OVAB Guidelines for Dummies” to today’s post “SO many leaders…,” Sixteen:Nine has its own unique voice and take on the DS industry.
WireSpring / Digital Signage News Blogs (http://www.wirespring.com/) (http://digitalsignagenews.blogspot.com/) Two words: “Bill Gerba”… I follow the blogs, I follow his tweets; I guess I basically follow him. Perhaps no one is more in touch with the pulse of our industry than Bill. (No offense to all the rest on the list; I respect you all!) His posts are funny at times, but mostly, very intelligent and also provides a personal, yet Very relevant view on the industry. Anything from marketing intelligence, Venture Capital involvement in the DS industry, to IT technology; WireSpring & Digital Signage News provides us with chalk-full of issues and insight related to the DS industry. The conversations on Twitter are definitely worth following as well.
So, that’s it! Follow them, RSS them, Tweet them, LinkedIn them; whatever you’re into. Just make sure you are reading these sites if you want insight into the Digital Signage world.
On a side note: I just realized I need to get more OOH sites on here… Anyone know of any good ones?
“Wild Style”: OOH Wild Posting- It’s like Graffitti, but LEGAL!
If you live in New York City, or any urban areas, you know what Wild Posting is, although you may not know the technical media term and definition of it. I established Just Out-Of-Home in order to share my passion and perspective for all things OOH, and hopefully to raise awareness about the eclectic medias that are available in this sector. Wild Postings could consist of a variety of creatives and medias such as posters, chalk, clings hangers; whatever you can think of, but one of the most important factors is that the creatives almost every time is ON THE STREET. Do you get it now? Yeah, it’s those ads on construction site walls, scaffolding, and the sidewalk. When I wear my media planning & account managing hat, I first think about my personal view on a media. I start with two simple questions; “Would I view the media? and Would that media make an Impression on me?” In the case of Wild Posting, I can honestly say “Yes” to both questions. I’ve been directly led to movies, concerts, gadgets, fashions, music albums, and services; basically most pleasures I enjoy in life through this particular media. Effective OOH media option? I believe so. Ok, enough reading! Here is another visual break brought to you by Just Out-Of-Home!
