Uh Oh… The Monster under our Digital Signages: Google

January 28, 2009 at 10:02 pm Leave a comment

It has not even been a week since the Sina.com + Focus Media: Paving the way for Google to run over Out of home Media post, and now it seems that Google’s entry into the Digital Signage space is definitely possible, which is probably a welcomed prospect for some; Scary for many. Those Googlers do work fast! Here is a video that illustrates the New Digital Information Signages at the New York City Information Center:

Yeah, it’s for information, but we can obviously see the potential applications of this type of system; between the Touch-Screens, and content delivery capabilities, and an Adwords-type system, this could potentially be a historical event in our industry when we look back a few years from now. You know Google excels in building a business process very rapidly, and most definitely has the funds to buy out networks / programs in our industry; which is probably what some companies / stakeholders are wishing for, but for the potential competitors; this is ABSOLUTELY SCARY! as Google can come in and wipe out companies with the snap of their figures…

Just Out-Of-Home will be keeping a close eye on this development, as many of you out there will as well. Not sure how this will all unfold, but it’s certainly possible that there will be mergers, acquisition, and bankruptcies a comin in our space..




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			Entry filed under: Digital Signage Software & Solutions, Future of Out Of Home. Tags: Digital signage, Google, Google's Digital Signage, M&A, New York City Information Center.



	
		We’re talking Nielsen PRISM here; or the lack there of…		The Convergence of the Digital Signage and Kiosk Industries	







								
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