Enqii’s Stu Armstrong’s talks Digital Signage
January 24, 2009 at 12:36 am Leave a comment
When the president of one of the leading Digital Sigange solutions companies in the world speaks, we, as digital signage or Out-of-home professions need to listen to what he preaches. According to Retail Customer Experience Magazine, this was the case at the 98th Annual National Retail Federation Covention, where Armstrong evangelized the Digital Signage industry by providing tid bits about the past (using Walmart and Tesco TV as examples and the lessons learned), the importance of Content Relevancy, as well as his “11 Benefits of Digital Signage,” which were benefits that anyone working or interested in the Digital Signage / Out Of Home industry should know like the back of your hands. These points may be “basic” for many of us, but I also wanted to place the educational value of his presentation to the less experienced individuals out there as well. In sum, Armstrong key 11 points were as follows:
1. Enhance the shopping experience
2. Increase in-store conversion and product sales
3. Build your Store Brand
4. Reduce perceived wait-time for customers
5. Drive traffic to your Web site
6. Strengthen relationships with your community
7. Reduce point-of-purchase expenses and in-store clutter
8. Improve employee communication and training
9. Strengthen your mobile marketing/loyalty program
10. Influence inventory and supply chain efficiencies
11. Generate new revenue by selling advertising space
The full transcript of his speech is at this link : NRF: Stu Armstrong on in-store digital media and is definitely a recommended read for all of you Digital sigange & Out-of-Home pros out there.
Entry filed under: Digital Signage Software & Solutions. Tags: 98th Annual National Retail Federation Covention, Benefits of digital signage, Digital Signagel signage, Enqii, NRF, Stuart Armstrong.
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